Science proves that bikinis turn men into boobs
Sexy images rob male brain of ability to make wise decisions
By Brian Alexander
updated 4:23 p.m. CT, Fri., June. 20, 2008
You may have known this all along, but now it has been demonstrated scientifically: bikinis make men stupid.
This month’s issue of the Journal of Consumer Research features a paper titled “Bikinis Instigate Generalized Impatience in Intertemporal Choice,” which is a neuroeconomist’s (definition in a moment) way of saying that men don’t make good decisions while checking out pretty girls in bikinis.
Hence automakers’ penchant for placing leggy models in front of absurdly priced cars at auto shows, and the casting of three scantily clad women on that “Republica Deportiva” show on Univision which I find myself watching though I don’t care whether Chivas defeated Rayados del Monterey.
Virgil wrote of the phenomenon 2,000 years ago when he created the epic poem “The Aeneid.” When Venus convinces Vulcan to make some special armor, she
"…threw her snow-white arms around him
As he held back, caressing him here and there,
And suddenly he caught fire — the same old story,
The flame he knew by heart went running through him,
Melting him to the marrow of his bones…
She knew her beauty’s power."
Read the rest here.