From Wired Magazine:
The Information Factories
The desktop is dead. Welcome to the Internet cloud, where massive facilities across the globe will store all the data you'll ever use. George Gilder on the dawning of the petabyte age.
THE DRIVE UP INTERSTATE 84, through the verdant amphitheatrical sweep of the Columbia River Gorge to the quaint Oregon town of The Dalles, seems a trek into an alluring American past. You pass ancient basalt bluffs riven by luminous waterfalls, glimpsed through a filigree of Douglas firs. You see signs leading to museums of native Americana full of feathery and leathery tribal relics. There are farms and fisheries, vineyards arrayed on hillsides, eagles and ospreys riding the winds. On the horizon, just a half hour's drive away, stands the radiant, snowcapped peak of Mount Hood, site of 11 glaciers, source of half a dozen rivers, and home of four-season skiing. "I could live here," I say to myself with a backward glance down the highway toward urban Portland, a sylvan dream of the billboarded corridor that connects Silicon Valley and San Francisco.
Then, as the road comes to an end, the gray ruin of an abandoned aluminum plant rises from a barren hillside. Its gothic gantries and cavernous smelters stand empty and forlorn, a poignant warning of the evanescence of industrial power.
But industry has returned to The Dalles, albeit industry with a decidedly postindustrial flavor. For it's here that Google has chosen to build its new 30‑acre campus, the base for a server farm of unprecedented proportion.
Although the evergreen mazes, mountain majesties, and always-on skiing surely play a role, two amenities in particular make this the perfect site for a next-gen data center. One is a fiber-optic hub linked to Harbour Pointe, Washington, the coastal landing base of PC-1, a fiber-optic artery built to handle 640 Gbps that connects Asia to the US. A glassy extension cord snakes through all the town's major buildings, tapping into the greater Internet though NoaNet, a node of the experimental Internet2. The other attraction is The Dalles Dam and its 1.8‑gigawatt power station. The half-mile-long dam is a crucial source of cheap electrical power – once essential to aluminum smelting, now a strategic resource in the next phase in the digital revolution. Indeed, Google and other Silicon Valley titans are looking to the Columbia River to supply ceaseless cycles of electricity at about a fifth of what they would cost in the San Francisco Bay Area. Why? To feed the ravenous appetite of a new breed of computer.
Moore's law has a corollary that bears the name of Gordon Bell, the legendary engineer behind Digital Equipment's VAX line of advanced computers and now a principal researcher at Microsoft. According to Bell's law, every decade a new class of computer emerges from a hundredfold drop in the price of processing power. As we approach a billionth of a cent per byte of storage, and pennies per gigabit per second of bandwidth, what kind of machine labors to be born?
How will we feed it?
How will it be tamed?
And how soon will it, in its inevitable turn, become a dinosaur?
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