Sunday, July 30, 2006

Brookers Moves On Up


Somehow I missed this story last month, from Variety:



Brodack goes from online to on-screen

By DENISE MARTIN

YouTube has churned out its first crossover viral video star.

Carson Daly has signed Brooke "Brookers" Brodack to a talent/development deal, making the 20-year-old the first talent to emerge, in an official capacity, from the online service.

Via his Carson Daly Prods. banner, Daly will work with Brodack on content for TV, Internet and mobile outlets.

Brodack's portfolio of vids range from comedic shorts and parodies to video diaries. Her video "Zuma," a sendup of the widespread musicvideo for "Dragosteta din Tei," by Romanian boy band O-Zone, has been viewed more than 1 million times.

Daly said he became mesmerized by her videos after recently stumbling upon them online.

"The Internet has become a new platform for identifying emerging artists such as Brookers. I hope to give her the opportunity to expose her talent on a much larger scale," he said. While Brodack isn't the first talent to surface from the Web -- MTV star Andy Milonakis got his start with online video sketches -- hers is one of the first deals struck based on YouTube popularity.



Read the whole thing here.

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